When I launched the first Perilous and Sparks novel Les Stone Cold Killers, I wanted to promote it in a unique way. Also, I didn’t have a lot of money to spend. (Some things never change.) I came up with the idea of buying vintage postcards on the cheap from eBay and stamping them with the Perilous and Sparks logo and URL.
I sent these re-purposed posts to friends afar who were willing to make my mission their mission. Some of the first recruits were old friends in the States while others were pals abroad I’d only recently found via Instagram. As of today, nearly all of the postcards from France have been planted in odd locales around the globe from Manchester to Michigan. Have you found one?
If not, it’s not too late. Look around. Who knows where these messages may have found themselves?
It’s also not too late to become an agent of Eris and join in the guerrilla marketing campaign. A new batch of vintage postcards – this time from Asia in anticipation of the second novel The Kowloon Jukebox, forthcoming in 2019 – have arrived, and I’ll be preparing them for delivery over the next few weeks. I’ve come up with a few new ideas for sharing the postcards that I think will make the project even more rewarding for everyone involved. More on that later.
In the meantime, message me at firstname.lastname@example.org if you’d like to join in on the fun!