When I launched the first Perilous and Sparks novel Les Stone Cold Killers, I wanted to promote it in a unique way. Also, I didn’t have a lot of money to spend. (Some things never change.) I came up with the idea of buying vintage postcards on the cheap from eBay and stamping them with the Perilous and Sparks logo and URL.
I sent these re-purposed posts to friends afar who were willing to make my mission their mission. Some of the first recruits were old friends in the States while others were pals abroad I’d only recently found via Instagram. As of today, nearly all of the postcards from France have been planted in odd locales around the globe from Manchester to Michigan. Have you found one?
If not, it’s not too late. Look around. Who knows where these messages may have found themselves?
It’s also not too late to become an agent of Eris and join in the guerrilla marketing campaign. A new batch of vintage postcards – this time from Asia in anticipation of the second novel The Kowloon Jukebox, forthcoming in 2019 – have arrived, and I’ll be preparing them for delivery over the next few weeks. I’ve come up with a few new ideas for sharing the postcards that I think will make the project even more rewarding for everyone involved. More on that later.
In the meantime, message me at email@example.com if you’d like to join in on the fun!
It’s for real! You can now purchase Les Stone Cold Killers from Amazon.com while you’re picking up your lock pick set and dark sunglasses!
And don’t forget: if you want to help me celebrate, the book release party is going to be Saturday, April 21 from 3:30 until 5:00 at Slim Goodies in New Orleans! I’ll be giving out prizes for the grooviest 60s attire and for the most intriguing international woman of mystery, and you’ll have an opportunity to test drive my Secret Agency workshop, too! It’s gonna be fun, ladies, and I hope to see you there!