A few tips from the chief agente provocatrice to help you get started
  • Remember it’s a postcard, not a missive. Limit your message to 300 or fewer words and your mission to 100 or fewer.

  • Keep the message and the mission related. For example, if your message is about how a self defense class empowered you, the mission might be to learn one practical self-defense move. Extra points for providing a super short video instruction of the move.

  • Use a moment from your life to illustrate your message in order to engage your reader in a story.

  • Imagine that you’re talking with a girlfriend – keep it natural, sis.

  • Make your missions fun, free (or cheap), and achievable.

  • If you’ve been recording your yoga practice or your daily sketches on Instagram, use those visuals to add a personal touch. This is about encouraging beginners and beginner mind, so don’t worry about glamming yourself up. The more “ordinary” you appear, the more approachable you’ll be. (Don’t worry. We all know your “ordinary” is just another disguise.)

  • Don’t let your shabby spelling or your punctuation phobia prevent you from sharing your ideas. We’ll take time to proofread and smooth out the rough spots.

  • If you’d like to gently plug an independent female artist, writer, or entrepreneur in your postcard, go for it. But avoid being sales pitchy.

  • Don’t worry about the actual postcard. That’ll be handled in-house, but I welcome suggestions regarding the postcard locale. Give your hometown a shout out, or if you just wanna get outta town, tell me your dream destination!